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I’m a graphic designer with a focus on web, print and UX/UI. Over the years I’ve worked in agencies, on in-house teams, and as a freelancer – most recently as part of the global design team at Electrolux.
I recently completed a UX design program to deepen my understanding of user behavior and digital design processes. It’s been a valuable addition to my visual background, helping me connect creativity with real user needs.
My style leans toward the playful and minimalist, and I enjoy moving between detail-oriented polish and broad conceptual thinking – from early sketches to interactive prototypes.
Born and raised in Stockholm.
I design with clarity, code when needed, and sketch out ideas until they click. I believe in playful minimalism and learning by doing – whether it’s CSS, UX flows or circuit boards.Some skills are sharp. Some are still cooking (like soldering – getting there 🔧).
I keep 19 hives and spend a lot of summer days in a beesuit. Working with bees is a constant reminder that nature doesn’t follow your plan. You have to observe, adapt, and sometimes just get out of the way. It’s not that different from design work, really.
Like most people in design, I hit copy/paste hundreds of times a day. So I repurposed an old synth foot pedal using a Raspberry Pi Zero and a few lines of Arduino code. Now one tap copies, two taps pastes. It lives under my desk – and I kind of love it.
It’s not easy to show who you are – or what you can do – on a website. It always feels a bit impersonal. Even on a really, really nice page like this one. 😉
With years of experience designing for both print and digital, I bring a thoughtful and curious eye to every project. Whether it’s a poster, a campaign or a product launch, I aim for clarity, consistency – and a touch of charm.
Recently completed a UX design program to complement my background in visual design. I enjoy simplifying complexity, designing flows that feel intuitive, and testing ideas early and often. User-centered, detail-driven.
I’ve worked solo, in agencies and as part of large international teams. That mix makes me a flexible partner – happy to lead, join in, or simply help get things done. I believe in sharing ideas, asking the right questions, and being kind.
Have a question, an idea, or just want to say hi? Good design starts with good conversations. This could be one.
Hornstull
Stockholm
Sweden